BALLY'S INTERACTIVE
Driving growth at the intersection of sports, gaming, and omnichannel marketing.
Bally's Interactive was a high-stakes environment where fantasy sports, sportsbook growth, acquisition, and omnichannel execution came together. I helped connect strategy, marketing, and performance into a stronger growth engine.
THE CHALLENGE.
Integrating fast-moving fantasy/gaming growth with broader Bally's business priorities while keeping customer acquisition efficient and retention strong.
WHAT I BUILT.
Built clearer cross-channel strategy, lifecycle marketing structure, campaign coordination, and operational systems for scale.
HOW I DROVE GROWTH.
Used performance marketing, segmentation, cross-promotion, and data-backed optimization to improve conversion and value.
RESULTS THAT MATTER.
Delivered meaningful impact on acquisition, retention, revenue efficiency, and executive-level visibility.
Aligned teams and unified growth
Across platforms and channels
High-performance spend across markets
Acquisition, retention, and cross-promo
Operating at scale across brands and platforms
GROWTH GETS COMPLICATED FAST. MY JOB IS MAKING IT SIMPLE, SCALABLE, AND PROFITABLE.— JOHN DESJARDINS