ALL CASE STUDIES

EVIL ANGEL

Scaling a cult brand with sharper ecommerce, subscriptions, and digital growth.

EVIL
ANGEL
  • ROLE

    Director of Internet Operations

  • YEARS

    2006 – 2008

  • COMPANY TYPE

    Entertainment Media Brand

  • FOCUS

    Ecommerce, Subscription Growth, Affiliate Strategy, Marketing, Operations

Evil Angel had a loyal audience and a strong identity. John helped elevate the digital side through better operations, improved subscriptions, affiliate scale, and performance-driven growth.

THE CHALLENGE.

A recognizable niche brand needed stronger structure, better monetization, and a more scalable digital business model.

WHAT I BUILT.

Improved the operation through affiliate strategy, platform optimization, ecommerce refinement, and subscription systems.

HOW I DROVE GROWTH.

Used smarter marketing execution, revenue stream expansion, and customer-focused optimization to move the business forward.

RESULTS THAT MATTER.

Created stronger digital performance, clearer operational control, and a more scalable online revenue engine.

CULT BRAND SCALED

Stronger growth foundation

SUBSCRIPTION FOCUS

Improved retention and lifetime value

AFFILIATE EXPANSION

Broader reach and higher conversions

BETTER MONETIZATION

More revenue per customer and new income streams

OPERATIONAL LIFT

Better systems, stronger control

STRONG BRANDS CREATE ATTENTION. SMART SYSTEMS TURN THAT ATTENTION INTO GROWTH.
— JOHN DESJARDINS

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