HUSTLER
Turning a legendary brand into a stronger digital revenue machine.
Hustler had a powerful legacy and bold personality. My role was to modernize the digital business—improving subscriptions, eCommerce, performance media, and revenue systems to unlock sustainable growth.
THE CHALLENGE.
A legacy brand needed better digital structure, stronger monetization, and modern growth execution without losing its edge.
WHAT I BUILT.
Rebuilt digital systems around subscriptions, ecommerce, content monetization, affiliate strategy, and operational efficiency.
HOW I DROVE GROWTH.
Applied performance marketing, analytics, funnel improvements, and smarter customer acquisition to increase value.
RESULTS THAT MATTER.
Created a more profitable, better-optimized digital business with stronger retention and broader revenue streams.
Modernized business and digital foundation
Expanded across digital channels
Scaled subscriber base and retention
Improved margins and operational efficiency
Increased customer lifetime value
LEGACY BRANDS DON'T NEED SAVING. THEY NEED SHARPER SYSTEMS AND BETTER EXECUTION.— JOHN DESJARDINS