MONKEY KNIFE FIGHT
Helping a challenger brand scale fast, acquire smarter, and win bigger.
Monkey Knife Fight was a fast-rising fantasy sports brand with big ambitions. I helped accelerate growth by building a full-funnel acquisition engine, improving retention and engagement, forging strategic partnerships, and streamlining operations to scale efficiently.
THE CHALLENGE.
Scale quickly in a crowded DFS market while keeping acquisition efficient and the brand differentiated.
WHAT I BUILT.
Helped build a smarter growth engine across acquisition, retention, promotions, partnerships, and operations.
HOW I DROVE GROWTH.
Used data, customer insight, media strategy, and partnerships to attract more users and improve engagement.
RESULTS THAT MATTER.
Supported rapid brand growth, stronger player engagement, and a trajectory that helped lead to a major acquisition.
Built a leading name in DFS
Contributed to a major acquisition
Scaled high-intent user acquisition
Improved engagement and player value
Built systems to grow fast and efficiently
CHALLENGER BRANDS WIN WHEN THE SYSTEMS MOVE AS FAST AS THE AMBITION.— JOHN DESJARDINS